5 Reasons Why Personal Branding Is Important.
Hey friends in today’s blog post I am sharing Five Reasons Why Personal Branding Is Important. If you are interested in learning more then just keep on reading.
Five Reasons Why Personal Branding Is Important.
What Is A Personal Brand?
So before we jump into the five reasons why it’s important to have a personal brand I thought I would give some detail into what a personal brand even is. Everyone is a personal brand but most people don’t even realize it. Essentially a personal brand is how you show up in the world and how you want other people to see you. So let’s use this in real life examples when you go to a job interview your goal is to do really well in your interview so that you can land the job. Well the way that you do that is by showing up confident, prepared, dressed well, smelling good, on time, good manners, and more. So by doing all this which is your personal brand you want to leave a good impression and you want the people that are conducting the interview to get a feeling of this person is perfect for the job. You want them to walk away from the interview feeling like I need to hire them because they represent themselves well and will perform the job well.
Five Reasons Why Personal Branding Is Important.
Define Your Why.
When you are building your personal brand online it is important to know your why. Why are you wanting to build your brand online. So take time to sit down and write out some questions and answer them so that you can get clear on what your why is. Here are some examples of questions that you can ask yourself that will help to define your why.
How is my brand going to help and give value to other people?
What type of content am I going to create?
Who is my content, products, or services for?
What platforms am I going to start my brand on?
What is the purpose of you even wanting to start your brand to begin with?
So it is very important to know your why so that when you go through the seasons of downs and feeling discouraged you know your why. Knowing your why will give you the motivation to keep going.
Five Reasons Why Personal Branding Is Important.
2. Target Audience.
By doing the exercise of defining your why you should have discovered who your target audience is. That is who you will make content, products, or services for online. It is important to have a target audience because if you try and speak to everyone you end up speaking to no one. So let me give you an example of a target audience.
Target Audience: Quick and easy thirty-minute recipes for busy moms.
So your target audience is busy moms that want to learn quick and easy thirty-minute recipes that they can cook for their kids and family.
Five Reasons Why Personal Branding Is Important.
3. Consistency.
Once you have defined your why and discovered who your target audience is, it’s time to get consistent in every aspect of your brand. You need consistency in your brand marketing, including your brand fonts, colors, and more. You also need consistency in your posting schedule, your brand voice, and just how you show up online. Your brand name should be the same for every platform that you are on and also your bio. Consistency is important because you want to be easily found and discovered on all of your platforms.
Five Reasons Why Personal Branding Is Important.
4. Tell Your Story.
Now it’s time to tell your own story and show people in your content, products, or services the back story of what inspired you to start your brand. People want to hear and see the behind-the-scenes of your testimony, trials, and tribulations. Telling your story about your brand is one way to set your brand apart from other brands that are sharing similar or the same content. So tell your story.
Five Reasons Why Personal Branding Is Important.
5. Personality & Authenticity.
It is so important for you to show your personality and authenticity in your brand. That is what is going to make you more relatable and humanize your brand. You want to grow a community around your brand. That is also another that your brand is going to stand out from other similar brands is showing up as your authentic self.
Conclusion.
So friends it’s so important when when building your personal brand is that you define your why, define your target audience, consistency, tell your story, and showing your personality & authenticity. The reason why all of this is so important because that is how your brand brings that like, know, and trust factor that over time people will want to support and buy from you. I hope this has inspired you to build your personal brand online. Thanks for reading and I will see you all in my next blog post.
